Volume I No. 33
 11-11-02
 Maybach / The $300,000 DaimlerChrysler 
 Prestige Automobile
 author: Vance Cureton
 © Copyright 2002

 Maybach. Remember the name. This is the new ultra-luxury model
 from DaimlerChrysler that all of the world's rich will soon clamor 
 for in order to separate themselves from all the just ordinarily wealthy 
 folks. 

 The base price starts at $300,000 dollars which puts the Maybach
 upmarket of even Rolls-Royce and some of the more exotic sports
 cars. Production will be limited to approximately 4,000 automobiles
 per year. In order to guarantee that all important exclusivity.

 A $300,000 dollar base price. This is territory where only oil-shieks,
 NBA all-stars, successful Dot.Com presidents, the top-echelon movie 
 Hollywood celebrities, and some of the wealthiest names { old money }
 in the world can prowl. 

 The Maybach is not new. The original Maybach line was produced
 from 1921 to 1941, and was named after Wilhelm Maybach, a prominent
 Daimler-Benz designer from those golden years before the second
 World War. The cars were high-tech for that era, and fabulously
 luxurious automobiles. But unlike, Rolls-Royce, Bentley, Duesenberg, 
 or Packard, the Maybach name never gained an identification with 
 the excessive wealth of the first half of the last century. Hence Maybach
 is not a name anyone would readily associate with a prestige automobile.

 Daimler-Benz hopes that will change. That the Maybach will signify
 that not only can Daimler-Chrysler manufacture the state-of-the-art 
 and highly regarded Mercedes-Benz line of automobiles, but that the 
 company can steal customers away from Rolls-Royce and Bentley. 
 Ultra-expensive cars coveted, not because they are necessarily better 
 automobiles, but because they are finest, { in the sense of luxury } 
 vehicles in a price range that is out of reach of most of the middle-class. 

 No fancy finance plan will ever get you into a brand new Rolls-Royce 
 or Bentley. If you can't afford one. You truly can't afford one.

 There is another component here. The Maybach also signifies a
 technologically resurgent and confident Germany. America and 
 Japan stole the glory -- and the press -- of the internet boom years. 
 But once again, Germany will prove to the world that they alone 
 build the finest motor cars anywhere. Now that Cadillac, Lincoln, 
 Infiniti, and Lexus, have all but closed the performance and quality
 gap with the better German automobiles, { Mercedes, BMW, Audi }
 the Maybach will set a new standard. 

 The Maybach will not only be a luxury automobile matched by no
 other brand name { each car will be custom-manufactured to the 
 specifications of the purchaser / no two will ever be the same } but 
 the Maybach will be a technological tour-de-force, as well. Something 
 Rolls-Royce and Bentley haven't been able to claim for a quite a while. 
 We're talking 12 cylinders, 550 horsepower, and every conceivable 
 electronic doo-dad imaginable. Almost to to the point of science fiction. 
 - Trust me on this one. Panels that darken and lighten at the touch of 
 a button. This car wants for nothing. And the electronics are built in. 
 Not tacked on later as an after-thought. A problem with some current 
 ultra-luxury models.

 The $300,000 everyday car for the rich and famous. Hmmmm... What 
 else could that $300,000 dollars buy?

 A few ideas:

 1.) a terrific starting salary of $30,000 per year for 10 highly-qualified
 school teachers.
 2.) 15 very practical Volkswagen Beetles at $20,000 dollars each
 3.) a warm meal for 300,000 starving children in under-developed
 countries around the world { $1.00 per meal }
 4.) 3,000 eyeglasses for under-priviledged kids, at $100.00 per pair
 5.) 10 classroom trailers to replace huts with unsanitary dirt floors 
 and thatch roofs, at $30,000 dollars each.

 The above is just to keep things in perspective. I am not against the
 wealthy enjoying what they've earned. But, if I ever read about some 
 idiot NBA ballplayer or professional prize-fighter buying 10 Maybachs 
 of various colors to match the fabric in his designer suits. -- That will 
 be a bad, bad, day indeed.
 

 ReadingPost.Com
 © Copyright 2002

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